To a world wide audience via an Indy Car race. It was the 12th Iowa Corn 300 over the weekend, and Iowa Corn Promotion Board President Duane Aistrope was the guy to get it started with the most famous words in motorsports - "Gentlemen, start your ethanol-powered engines":
After three parade laps to get things warmed up, Iowa Corn Growers President Mark Recker waved the green flags and it was literally off to the races:
After over 800 on-track green flag passes, which is a lot, the Mayor Hinchtown James Hinchcliffe emerged as the victor for his second win in six years at the Iowa Corn 300.