Stranger Things 3 premieres on Netflix on July 4. The new season takes place in 1985 and that has inspired Coca-Cola to reintroduce New Coke! But wait...didn't we hate it the first time around? Tracy Pratt, Marketing Product Manager and Strategist at Fusionfarm in Cedar Rapids talks about the power of nostalgia in marketing products.
I was very interested in asking Tracy if nostalgia allows us to give a second chance to products that we may have hated the first time around. And what's the line between effective viral marketing and trying WAY too hard to be hip? Tracy has some great insight as to how marketing has changed over time.