WEST DES MOINES, Iowa - Hy-Vee has followed some other retailers with a membership program offering some savings.
The Hy-Vee program, Hy-Vee Plus, includes a personal shopper, grocery delivery and express pick-up for a flat yearly fee instead of individual charges for each service.
Retailers such as Walmart and Target have similar programs designed to build customer loyalty.
The program from Iowa based Hy-Vee costs about $100 a year. It's offered at the chain's 275 stores in eight midwestern states.
Hy-Vee Plus Services:
- Additional Fuel Savings: Every time a member shops using their Hy-Vee Fuel Saver + Perks card, they can earn an additional 3-cent Fuel Saver reward on every in-store or Hy-Vee Aisles Online purchase, on top of any Fuel Saver rewards that customers can earn today.
- Free Aisles Online Delivery: Members who shop Hy-Vee Aisles Online get free, unlimited standard grocery delivery on Hy-Vee Aisles Online orders, where available (a $9.95 per order savings).
- Free Two-Hour Express Pickup: Members can enjoy free, unlimited two-hour express grocery pickup on Hy-Vee Aisles Online orders (a $9.95 per order savings).
- Red Line Access/Concierge Service: Members will have exclusive access to “Red Line”, a designated telephone number available for premium members only, staffed by a team of Hy-Vee experts and personal shoppers.
- Exclusive Monthly Deals & Offers: Every month, members can enjoy exclusive deals and offers across all areas of the store. For example in December, members will receive 20% discounts on DSW footwear, Joe Fresh apparel, in-store floral purchases and more. Members will also receive one free select item each month. For example in December, members will receive a free seasonal floral bouquet.