(Des Moines, IA) -- A new cinnamon roll store is open in the East Village in Des Moines. Cinnaholic is located at 505 E Grand Avenue. Cinnaholic sells customizable cinnamon rolls where you can pick your own icing and toppings. Franchise owner Shane Shouldeen tells WHO Radio News his favorite cinnamon roll is the Blueberry Blitz.
"It's amazing. It's lemon crème brûlée with blueberry preserves and marshmallows on top."
He says they're open seven days a week from 10:00 a.m.-9:00 p.m. Cinnaholic's full menu is available here.