CLIVE, Iowa -- The Iowa Pork Producers Association says it's working with four Iowa State University football players to promote the industry.
They say they've reached a name, image, likeness deal, with Cyclones Myles Purchase, Tyler Moore, Tommy Hamann, and Caleb Bacon.
They're leading the new “Purchase Moore Hamann Bacon” marketing campaign.
The association says the obvious goal is to push Iowans to buy pork products--specifically, more ham and bacon.
Along with the NIL partnership, the Iowa Pork Producers Association is giving a thousand dollars worth of pork to the player’s food pantry of choice.
Purchase is a junior defensive back from Denver, CO, Moore is a redshirt sophomore tight end from Des Moines, Hamann is a redshirt freshman defensive end from Minneapolis, MN, and Bacon is a sophomore linebacker from Lake Mills, Iowa.
Picture from the Iowa Pork Producers Association