I've long maintained that the commercials during March Madness are as good as those shown during the Super Bowl, but they never draw as much attention.
Here's my favorite so far. In this Nike ad, the Earth has stopped turning. Here's Nike's solution
This ad made me think of the one of the most memorable scenes in movie history: when Christopher Reeve's Superman turned back time to save Lois Lane by reversing the Earth's rotation.
This led a group of physics students to attempt to prove that Superman really COULD turn back time:
Meanwhile, there's another Dilly Dilly Bud Light commercial airing during March Madness. Even the creators are amazed that the campaign has endured this long. After all, Iowa State fans were yelling "Dilly Dilly" when we watched the Liberty Bowl in Memphis.