I (Justin Brady) recently wrote an article in Quartz Magazine about why labeling certain people or specific jobs as "creative" is wrong and dangerous. You can read the first paragraph here and read the full piece at the link below.
Hey “creatives”— your classification needs to go. Numerous surveys and even the tax code provide the option “creative” when they ask participants to define their industry, but this ostensibly innocuous categorization perpetuates an incorrect stereotype, and that stereotype is destructive.