No city like Des Moines was probably ever in serious contention for Amazon's HQ2. I do think we have to put in our bids and show up to play, so to speak, when these rare projects come around. But I think we ought to be cautious about just how much we're willing to offer in order to land them. The offer really has to be measured on a cost/benefit basis -- and we have to consider whether the same incentives might do more good if channeled into homegrown projects rather than used to lure big outsiders.
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