As friends and family gather for the holidays, Americans are expected to purchase 161 million pounds of butter from the second week in November through Christmas. While butter sales usually increase during the holidays, the pandemic, which spiked a rebirth of home cooking, has also caused butter sales to grow significantly year-round. Dairy Farmers of Wisconsin saw a 400 percent spike in recipe searches during the pandemic.
Suzanne Fanning, the organization’s Senior Vice President, says, “We want to encourage residents to choose all-natural farm-to-table butter to create their favorite recipes at home.”
Fanning adds farm-to-table butter is all-natural, simple and pure, made with only two ingredients, fresh cream and salt. Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s dairy products.