While most stores are focusing heavily on optimizing digital forms of shopping, Target wants to also let shoppers know that they're keeping their mind on the traditional shopping experience as well. At Shoptalk in Las Vegas, the company unveiled their plans to updates stores across the country with sleek designs and functional upgrades.
“Our guests still love shopping in Target stores. We’re known for creating a sense of inspiration and discovery that can’t be replicated online in quite the same way. While we are investing heavily in digital, we’re also doubling down on our stores to offer guests an elevated experience, and at the same time ensuring fast, easy pick up for online orders giving guests every reason to keep coming to Target.” - Target CEO Brian Cornel
There are currently plans to update 110 stores, and open 30 more under these models. The first to sport the ambitious new look will be a store in Richmond, Texas just outside of Houston. From entrances based on mood, to grab-and-go food options and beer and wine shops, this is expected to take Target's shopping experience to a new level. You can see designs of the anticipated upgrades here.