Why "Digital Strategy" is a concept worth considering

Think about data in a different way is what Jason Tatge of Farmobile is suggesting producers need to begin considering.  They've designed a plug and play device that offers access to real-time information which he calls the "Fitbit" for producers.  He also says it's a way to provide ownership of data, which could be valuable in the future.  Learn more by listening to the whole conversation here:

Here's what it looks like.