Iowa grocery shoppers place a great deal of trust in Iowa farmers and according to the latest Iowa Farm Bureau Food and Farm Index®, large majorities are confident that Iowa farmers take care of their animals and the environment responsibly. The news is detailed in the latest Iowa Farm Bureau Food and Farm Index®, an annual survey conducted online by Harris Poll on behalf of Iowa Farm Bureau Federation (IFBF) to shed light on what Iowa grocery shoppers are putting in their carts, as well as the issues and factors that may influence their choices in the new year.
Iowans Trust Farmers to Care for the Land and Animals
The latest survey of over 500 Iowa grocery shoppers shows nearly 9 in 10 (87 percent) are confident Iowa farmers are caring for their animals responsibly, with a third (33 percent) saying they are very confident. It also shows consumers in Iowa continue to enjoy the products we produce as IFBF's Laurie Johns joins The Big Show to explain: