Evidently, protecting his brand is important to Steven Spielberg. He went after a burger joint for trying to cash in on his latest movie. “Ready Player One” is Spielberg’s next hit and Carl’s Jr wanted to celebrate at a Los Angeles location. So they tweeted they changed the name of a charbroiled burger the director likes to the “Spielburger.”
In a tweet, they wrote, "Spielberg hasn't signed off yet, but we assume he's cool with it." Well, you know what they say about assume! Spielberg evidently not okay with that.
He posted a cease and desist request via video on Twitter. That’s when the chain spokesman stepped in to say "SpielBurgers are not a menu item at Carl's Jr. locations. This was a social stunt from the brand to try and get the attention of Spielberg and his team to celebrate the launch of 'Ready Player One.'"
There have been over 1.4 million views of the Spielberg video. Somebody at Carl's Jr. should get a raise!
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