Increasing beef consumption with creative dishes

Increasing demand by educating chefs.  When chefs demand beef on their menu, popular cuts often steal the spotlight. A visit to the Certified Angus Beef Culinary Center shows what they may be missing according to Chef Ashley Brenneman:

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Visiting chefs find economic benefits when applying those new ideas:

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After handling a side of the best Angus beef, the pros convey what they know to their customers:

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Chef Brenneman says high-quality marbling drives any new cut’s potential:

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