'Moon milk' makes it way onto ISU's campus

Here's the sales pitch to ISU students to try and get dairy products into their lives.  Got stress? Midwest Dairy has the antidote. To connect with harried Gen Z college students, Midwest Dairy, in partnership with the Dairy Science Club, debuts Moo Lab at Iowa State University, serving up curated comforts, from cow cuddles to a craveable dairy beverage known as “moon milk.”

Moo Lab baristas will be serving several variations of the warm, frothy Instagram-friendly beverage that Health magazine describes as “a trendy new insomnia fighter… popping up all over social media, often in colorful hues.” According to Alyson Fendrick, a registered dietitian with Midwest Dairy, milk contains the amino acid tryptophan – often associated with turkey – and melatonin that promote relaxation. “Milk is like a natural sleep aid that also supplies a boost of nutrition, including eight grams of high-quality protein, in one serving.”

As part of the concurrent #cupsofcomfort campaign, students are invited to share their unique moon milk creations on Instagram, using provided props like flower petals, succulents and stones, along with their ideas on how to bring more comfort to the world, for a chance to win a $50 gift card for dairy treats.

MW Dairy


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