You'll recall that Netflix previously struck holiday streaming gold when millions of viewers (including Boo and me) streamed "Making A Murderer" over the holidays of 2015.
Netflix has done it again in 2018/19 with the Sandra Bullock movie, "Bird Box." Netflix says the movie has been streamed 45-million times, though there is no way to independently confirm that. However, just like "Making A Murderer," one can conclude that the movie is popular because of the social media buzz around it.
If you are unfamiliar with the plot of "Bird Box," which is based on a book, a woman must find a way to guide herself and her children to safety blindfolded - because an evil force exists which must not be seen.
Apparently, people have been taking the #BirdBoxChallenge, which involves them wearing blindfolds to do everyday tasks. The challenge involves people wearing blindfolds while doing things like riding scooters, climbing escalators, and going through drive-thrus.
As you can imagine, the results haven’t been as successful as people thought they would. It’s actually gotten so bad that Netflix has had to issue a warning. “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” the streaming service tweeted. “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”