The breakfast war between McDonald’s and Dunkin’ is about to heat up.
McDonald's is reportedly planning to add donut sticks to its breakfast menu. According to a Business Insider report, the fast food chain will offer the churro-like, cinnamon-flavored, deep-fried snack for a limited time starting next month. McDonald's is also expected to offer a deal of six donut sticks and a small coffee for a buck-99.
The fast food chain didn’t comment except to say customers could expect "more delicious and craveable news to come in 2019."
Dunkin’ has taken notice that the offering looks a lot like their donut fries.
Hmmm...I know that fast food changes continually must change to meet the demand of their customers, but I am not sure that donut sticks are gonna work at McDonald's...at least for me.
When I head to McDonald's, I promise you that I am gonna order a breakfast sandwich. Maybe an Egg McMuffin, maybe a Bacon, Egg, And Cheese biscuit, or a Sausage/Cheese biscuit.
I'm the kinda guy that believes that restaurants specialize in a certain THING. I KNOW that Dunkin' has breakfast sandwiches - but I go to Dunkin' for DONUTS.
At the same time, if you've got someone in the car that's craving donuts, while YOU want a breakfast sandwich, you can head to McDonald's and get both. Maybe THAT is the path to success.