When I heard this story on America In The Morning on WHO Radio, my first thought was that I had NO idea that Taco Bell was this popular.
Then I remembered how many companies these days are looking for viral ideas that getting people talking about them. Taco Bell is apparently ALL IN on this concept.
The restaurant is taking over a Palm Springs, California, hotel and resort in its efforts to recognize the brand’s biggest fans. Reservations will open in June, and guests can start checking on August 9 and the brands' owner, The Yum Brands, didn't say how long the hotel would be open.
The Bell will feature a gift shop with exclusive Taco Bell-themed apparel and an on-site salon with Taco Bell-inspired nail art and hair styling services.
Other experiences include wedding customers in a Taco Bell-themed ceremony for $600 at its Las Vegas Cantina flagship location. If you're wondering who would get married at a Taco Bell, they've already had over 165 wedding registrations. The brand has also teamed with fast-fashion retailer Forever 21 to sell clothes with its logo and imagery.
This isn’t even the first time that Taco Bell has invited customers to stay the night. In 2016, the brand teamed Airbnb to reward four people with an overnight stay at a location in Canada.
But THIS idea...well, I could see couples thinking that this is a hilarious idea and they'd like to stay. But if *I* told my wife that I'd booked us a reservation in a TACO BELL hotel, I think I'd have to run for the border.