How much fun is it to be a marketer these days? You find the latest viral concept, then try to get radio announcers who love viral marketing campaigns to blog about your product through use of a clever promotion.
MISSION ACCOMPLISHED, BUD LIGHT.
The recent ongoing news surrounding Area 51 in Nevada has caused an unexpected promotional opportunity for Anheuser-Busch. A recent Facebook event that was created in order to raid Area 51 so we can, "see the aliens" has been trending for weeks now. The good news is that if aliens are in fact at Area 51, they'll be able to drink for free.
Anheuser-Busch, the maker of Bud Light, initially posted on Twitter, “We’d like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid.” However, they quickly rethought that promotion after the AirForce warned that they will defend their base at all costs.
Instead, the said, “Screw it. Free Bud Light to any alien that makes it out.” The company even went as far as to make a label for its Area 51 Special Edition Bud Light.
There’s just one catch: Anheuser-Busch is asking for 51,000 retweets to make it happen. The tweet still has a way to go.
Here's a hint, Anheuser-Busch. Make it a BUSCH Light and Iowans are all in!