My friends in retail are always excited by cold weather, because it inspires people to holiday shop. And with the good economy, they've got a right to be optimistic. A new survey finds shoppers plan to spend about $1,496 per household during the holiday season.
The new Deloitte holiday spending survey also finds:
- Shoppers plan to spend about $1,496 per household during the holiday season.
- 78% plan to spend the same or more than last year.
- The bulk of that money, about $596, will be spent on experiences, including entertaining at home and socializing away from home.
- Another $511 will be spent on gift purchases, while $389 will be spent on non-gift purchases, like clothing and furnishing for oneself.
- The top 20% of spenders represent 60% of the total dollars spent during the holidays.
As for when and where they’ll be spending their money, the survey notes:
- All ages of consumers are more likely to shop on Cyber Monday than on Black Friday.
- Nearly 70% of big spenders begin their shopping before Thanksgiving.
- 59% of people will spend their holiday money online, while 36% will shop in store.
Source:Financial Content