(Des Moines, IA) -- The Iowa Tourism Office is launching a free, digital passport. Travelers can use it to research scenic byways and attractions. Each time someone checks in, they earn an entry into a drawing. Prizes include an overnight stay, gift certificates, and more. The promotion runs until the end of the year.
“Iowa’s scenic byways offer both a breathtaking view of our state’s diverse landscapes and a journey through Iowa’s cultural heritage through historic sites, national landmarks and other attractions that tell our state’s story,” said Debi Durham, executive director of the Iowa Economic Development Authority and Iowa Finance Authority. “The new Scenic Byways Passport is a great new way to explore Iowa all year long.”
Travelers can use the Scenic Byways Passport to check in at 12 scenic byways and more than 100 unique attractions and local businesses.
Participating businesses along the byways will offer deals and discounts exclusively for pass holders. Each deal redemption also earns an entry into the monthly drawing. The promotion runs through December 31, 2021.
“Transportation is essential to connecting people with all the wonderful things Iowa has to offer,” said Scott Marler, director of the Iowa Department of Transportation. “Our state’s scenic byways system helps travelers recognize both main roadways and roads less traveled that highlight the uniqueness of our great state.”
Travelers can sign up for the free digital passport at explore.traveliowa.com/byways with an email address or by scanning a QR code from posters at locations included on the passport.
Follow Travel Iowa on Facebook, Instagram, and Twitter for updates on monthly prize packages.
Tourism in Iowa generates nearly $9 billion in expenditures and $517.5 million in state taxes while employing 70,200 people statewide. The Iowa Tourism Office is part of the Iowa Economic Development Authority. For more information, visit traveliowa.com.