(Des Moines, IA) -- A new Iowa tourism campaign targeting out-of-state travelers features a team of national travelers known for their drone videos. (see below)
Jessica O'Riley of the Iowa Tourism Office says industry officials just wrapped up their annual convention where the latest ad campaign was unveiled. She say recent studies have shown about 90-percent of Americans say they plan to travel at some point this year. She says visitor numbers in Iowa have returned to pre-pandemic levels and the industry is looking forward to the traditional busy season.
Tourism is a $4 billion industry in Iowa.