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DES MOINES, Iowa -- The nation's largest e-cigarette maker is paying Iowa $5 million.
Iowa Attorney General Tom Miller says JUUL Labs will pay the money over four years and revamp its targeted advertising in Iowa to resolve potential violations of the state's Deceptive Trade Practices Act.
He says JUUL exposed it's product to Iowans under the age of 21.
“This agreement strikes a balance in truthful advertising and promotions of JUUL devices and pods,” Miller said. “E-cigarettes should be promoted to smokers as a less harmful alternative, but not to youth.”
He says the settlement will provide resources and education to Iowa youth targeted by the company's products who became users.
Under the settlement, JUUL denies any wrongdoing. The settlement it can't be used as evidence of any liability, fault, or wrongdoing by the company.