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At a meeting in St Louis last week, the brewers of Bud and Bud Light decided on a temporary redesign of its aluminum bottles with a Camo print and featuring logos from the Folds of Honor Foundation - the non profit which provides educational scholarships for children and spouses of fallen and disabled American military service members and first responders.
This is the latest attempt by Anheuser-Busch to deal with the backlash to the Dylan Mulvaney marketing fiasco which has seen sales in Bud Light in particular, slump dramatically.
“It’s an aluminum bottle,” a Distributor told The New York Post, asking not to be named. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”
Meanwhile Miller Light is facing it's own backlash for it's commercial that has now gone viral. In the ad, the beer maker apologizes to women for using women in bikinis to sell beer.
Is that bothering you?
Meanwhile will Bud going with Camo packaging & “Folds of Honor” logos bring you back?