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Mixed Martial Arts organization UFC, yesterday announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch.
"Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together," UFC CEO Dana White said in a statement Tuesday. "There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead."
Interestingly, Anheuser-Busch will be replacing Modelo as the UFC's official beer partner. Modelo has of course replaced Bud Light as the Number One beer in America following the Dylan Mulvaney controversy of earlier this year.
"Anheuser-Busch and Bud Light have always been on the cutting edge of iconic sporting moments that fans remember forever, and reuniting with UFC is a continuation of this industry leading legacy," Anheuser-Busch CEO Brendan Whitworth said in the press release. "As one of the largest and longest standing sport sponsors, we are excited to work with UFC to celebrate our passionate fans while always making a positive impact in communities across America."
So, do you feel differently about Bud Light now that UFC announced it as their official beer?